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Creativity exhibition

Welcome to M&G, welcome to the creative world! We've kept offering products of the best quality and made our innovations into products fast.

Demonstrator of creativity-M&G
CEO said:"Instead of a traditional maker, M&G is a creative company which boasts unique core value in form of creativity."

Creativity in products
"M&G is always with creativity" manifest itself in product R&D. "Writing Creativity" benefits from the continually ideas and innovations coming out from the M&G world creative studio.
The M&G world creative studio is a global creative system based on the principles of competitive cost performance, environment-friendly, technology-advanced, function-based, fashion-followed.

Creativity in marketing strategy & International partnership "M&G is always with creativity" manifest itself in marketing strategy, that is " international partnership". It is M&G’s core philosophy to have ‘international partnership’ in its marketing strategy.
	(1) With 28 province branches and more than 1800 secondary and tertiary partners as well as over 3500 direct outlets across China. The company has an efficient sales network to distribute its products to every city of China within 7 days. (2) With a popular brand, quality products and constant sales service, it has provided perfect development platform for its strategic partners leading to a saying that one should partner M&G to win the market. (3) The outlet template program and caravan promotion program initiated by M&G not only helped maintain the miraculous two-digit growth for four consecutive years, but also turned out to be the leading force in the industrial marketing reform. (4) Moreover, it has established long-term partnership with hyper marts, such as Carrefour, Wal-mart, Tesco, Lotus and Lawson. (5) It has set up a global sales network outreaching Southeast Asia, Japan, Europe, the US and Middle East, spreading the Chinese culture worldwide.

Creativity in manufacturing "M&G is always with creativity" manifest itself in manufacturing .That is "Multi-functional factory".
	(1) With a top-grade mould developing and manufacturing center, M&G has excellent engineering manufacturing ability. With its cutting-edge research and development capacity of automatic production and small automatic equipment，M&G is able to continuously turn the creative ideas into products. (2) In addition to automatic lines of refills and oil painting sticks, and self developed automatic assemblers with a productivity of millions of pieces, the company has a prominent full-line production capacity covering penholders, refills, injection molding, printing, assembling and finished products packing. (3) It has made strict operating procedures well established technical quality standards and 16 unique process flows to secure consistent and excellent product quality under mass production. (4) It has achieved substantial breakthroughs in the research of core materials of point and ink and the master of core technology and has enhanced the core competitiveness. (5) With more than 5000 knowledge based workers and apprenticeship training system, it has managed to maintain and optimize the advantages and a multi-functional factory with vigorous vitality. M&G is promptly developed into a leader brand in the industry with its strong designing capacity technological advantages and manufacturing advantages.

Creativity in teambuilding

"M&G is always with creativity" manifest itself in teambuilding, that is vision of "World-class team".
As a company's growth is determined by its improvement of market competitiveness, M&G has advocated a sincere, pragmatic and vigorous corporate culture as the foundation of consistent growth. At the same time, driven by the trend of globalization today, the company will integrate the global resources of raw materials, technology, capital, market, talents and creativity to build a real world-class brand.




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